A song about Free Software. It is available as Ogg Vorbis or MP3.
Read more »Song: Infinite Hands
http://infinite-hands.draketo.de –
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Why Open Source Software Developers are Good Marketers
http://socializedsoftware.com –
I have been trying to digest two unrelated stories from last week. The first was the report by the Standish Group on the $60 Billion dollars open source is purported to be costing the proprietary software industry. The second was Steve Reubel’s, “The Web 2.0 World is Skunk Drunk on Its Own Kool-Aid“. As I looked introspectively into these stories I wondered how relevant they were.
Read more »The Best Linux Marketing Tip: Don’t Mention Linux
http://www.thevarguy.com –
The VAR Guy wasn’t looking for love, but he found it during a trip to his local CostCo last night. There, he spotted the $299 Eee PC from Asus. It’s built on Linux — but CostCo’s in-store promotional materials for the device barely mention Linux. That may be a smart move. Here’s why.
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Sticky open source marketing
http://blogs.zdnet.com –
Most open source marketing is easy. You push to convert people who have already downloaded the product.
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Fear and Loathing in Open Source Marketing
http://socializedsoftware.com –
Drupal recently made a deal with the devils (venture capitalists) by virtue of the a $7 million investment in Acquia. Acquia owns the Drupal brand (or at least legally they do). Drupal lead (and Acquia co-founder) Dries Buytaert and the fine people at Acquia along with their backers are now at the crossroads faced by every vendor who sells free software… How do they supply a return on their investment without recommitting the sins of their proprietary software brethren or alienatingDrupal - Open Source CMS the community that so far has driven their success.
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Freedomware Marketing < Apple Marketing
http://www.nuxified.org –
I have a little secret to disclose. I sometimes visit Apple.com, not because I have an Apple product. I don't have a Mac and I don't have an iPod nor an iPhone nor iWhatever. Often the sole reason for me going there is to look at the design of the homepage, what new shiny thing do they have to show off. I may be a geek with no life, but pretty much anything that comes out of Apple just screams "You want me! You want me baaad!" :D
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A little respect, please!
http://thebeezspeaks.blogspot.com –
It is quite commonplace to talk about "the" FOSS community, but like I've stated so many times, there is no such thing as "the" FOSS community. As a matter of fact, there are many communities.
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Promoting your free software project
http://brucebyfield.wordpress.com –
Bruce Byfield gives the community some advice on promoting their free software projects... don't forget fsdaily Bruce!
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The FOSS Project Marketing HowTo: Press Releases
http://www.blue-gnu.biz –
In my first FOSS Project Marketing Howto article, I wrote about the importance of using your project's home page as an effective marketing tool. So let's examine a few press releases to learn how to write our own.
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The FOSS Project Marketing HowTo: Start At Home
http://blue-gnu.biz –
At the Recent Ohio (GNU)LinuxFest, I talked about the importance of promoting your FOSS projects, covering some of the tasks project teams need to engage in, working with the press, and handling negative publicity. This is the first in a series of articles aimed at helping project teams by going into more details. Here we consider how your home page figures into your marketing process.
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Open-source mechanics: Marketing through community segmentation
http://blogs.cnet.com –
Hal Steger and Alberto Onetti - both of mobile open-source leader Funambol - discuss open-source marketing in the Enterprise Open Source Journal. Well worth a read, especially for those who persist in believing that open source succeeds in the absence of good marketing. In fact, real commercial success in open source comes as a direct result of savvy marketing.
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Microsoft starts a "Get the Facts" campaign...against itself
http://blogs.cnet.com –
You've got to hand it to Microsoft. It hates ANYTHING and ANYONE that gets in its way of selling its software. Including, apparently, itself. In a very funny turn of events, Microsoft is out preaching to the industry that XP is a bloated expense hog, while svelte Vista will cure world hunger (or, at least, cost less),
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Grassroots Campaign Seeks to get GNU/Linux On the Air
http://blue-gnu.biz –
Grassroots public relations campaign aims to get GNU/Linux mentioned on radio talk shows.
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How do you market your FOSS project?
http://blue-gnu.biz –
Blue GNU has launched a simple poll aimed at understanding whether and how FOSS projects market themselves. The 4-week project is an effort to help the community understand marketing and its impact on the progress of various projects.
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The last Linux adoption barrier is marketing
http://enterpriselinuxlog.blogs.techtarget.com –
"There are many barriers for adoption to Linux... These barriers are perception as opposed to the fact in many instances but there is one area in which Linux lacks creativity, energy, and innovation. This area, if addressed at all, is done in pale imitation of others and poorly executed. That area? Marketing."
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