Red Hat is a perfect example of how open source firms need to trade on their reputation, not just their product.
Read more »A Fresh Look for Ubuntu (Not brown Guss what …)
http://www.ubuntugeek.com –
The new style of Ubuntu is driven by the theme "Light". We've developed a comprehensive set of visual guidelines and treatments that reflect that style, and are updating key assets like the logo accordingly. The new theme takes effect in 10.04 LTS and will define our look and feel for several years.
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Finally: rebranding KDE
http://nowwhatthe.blogspot.com –
I'm relieved. After close to 2 years of thinking and discussing, the rebranding of KDE is official. From now on, the K Desktop Environment is dead. "KDE 4.4" will never see the light of day. Today, "KDE" has officially moved on.
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ZaReason Bolsters Ubuntu 9.10 Branding
http://www.workswithu.com –
ZaReason is taking a small but significant step to help strengthen the Ubuntu brand. To celebrate the Ubuntu 9.10 launch, the PC maker is offering "a stick of Ubuntu aluminum case badges with each computer ordered" October 29 through November 5. Here's why you should care.
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Spreading the Ubuntu Brand Too Far?
http://www.workswithu.com –
Ubuntu developers recently announced a new system that will make it easier to brand third-party applications with Ubuntu imagery in Ubuntu 9.10. While decorating the desktop with benign images of a Koala may not hurt anything, Ubuntu should be careful not to take the branding too far. Here's why.
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PR disaster alert: Asus attacks on Linux
http://www.tech-no-media.com –
So ASUS decided to part way with Linux, the operating system that made the brand famous, to join forces with Microsoft. And they decided to make it in a very public way by stating a nice 'better with Windows campaign'. Well, sorry to disappoint you ASUS, but this is turning into a Public relation disaster!
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Seven Mistakes Being Made in FOSS Branding
http://itmanagement.earthweb.com –
Traditionally, any mention of marketing has the average member of the free and open source software (FOSS) community reaching for the garlic and crucifixes. Yet, despite the baying of mobs with pitch forks and torches in the background, the topic of how FOSS presents itself to the world at large has started to be raised in blogs.
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It’s time for the community to take charge of its brand
http://blogs.fsfe.org –
There are a couple of “beginner’s mistakes” when thinking about Free Software in general and its commercial application, in particular. One is to believe there was a substantial difference in the software referred to by the terms “Free Software” and “Open Source.” There isn’t.
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The Best Linux Marketing Tip: Don’t Mention Linux
http://www.thevarguy.com –
The VAR Guy wasn’t looking for love, but he found it during a trip to his local CostCo last night. There, he spotted the $299 Eee PC from Asus. It’s built on Linux — but CostCo’s in-store promotional materials for the device barely mention Linux. That may be a smart move. Here’s why.
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U.K.'s Orange launches yet another 'Open Office'
http://www.zdnetasia.com –
Orange has repackaged some of its services for telecommuting workers into a portfolio called "Open Office"... let's add to the confusion. So that's three Open Offices now.
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