Years ago some companies realized they can sell music online. They started selling music in lower quality formats and never made enough effort to offer full CD quality audio, which is pretty much a standard we agreed on about 30 years ago. When some stores do offer CD quality, they often want more money for it, treating it as premium.

As storage space becomes cheaper, there's a growing trend to save digital music files in a lossless format. Such lossless formats provide an exact replication of the audio quality found in the original content, usually on CD. The resulting files are also much larger, when compared to MP3 or AAC at 128kbps or 256kpbs.

"This project is for the use of the average bloke (yes, you), who would like to further help and promote the use of your favorite free format. The MailOgging is a strategy to get the attention of hardware and software vendors who do not know the Ogg family, do not care about it, or do not know how many people care about it.

"I recently decided to begin ripping all of my newly purchased CDs into FLAC, the Free Lossless Audio Codec. Music files in FLAC format sound better than those using lossy compression formats such as MP3--plus, FLAC is an open standard. The only downside is that my 80GB Apple iPod doesn't play FLAC files. Happily, we can fix that..." with free software!