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Jeff has written a good blog item to clarify things about Novell and GNOME. We never stated (but only wondered) that there is a tighter-than-necessary connection between GNOME and Novell. NOOOXML wondered the same thing and posed this as a question about the relationship.
An important article has just been published by Bruce Byfield. It highlights conflicting roles and views in the ODF/OOXML debate, which divide Novell and GNOME, respectively. BoycottNovell.com is actually cited by Linux.com (not for the first time), the context being its views on OOXML, Mono, GNOME, Novell and whatever entwines them. Familiarisation with these issues is probably required.