Hank Wasiak is a partner at the creative firm The Concept Farm, and the best selling author of the Asset-Based Thinking book series. He is a three-time Emmy award winning TV host, a teacher at USC’s Graduate School of Business, and a Reiki Master. Social Media started out as a bit of a novelty — a playground for the “geekerati.” But it has taken hold as a game changing force that will reshape advertising at its very core.