marketing

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Marketing an open source business

http://opensource.com

When it comes to running an open source business, the question I’m asked second most often is "How do you market your services?" (The first is "How do you make money selling free software?") I wish I had a concise, step-by-step answer, but I don’t. The best I can do is to relate some of my experiences.

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waleed.saud's picture
Created by waleed.saud 4 years 3 weeks ago – Made popular 4 years 3 weeks ago
Category: Business   Tags:
16

Is Linux Publicity Targeting the Right Market?

http://www.linuxplanet.com

As a matter of fact, what IS the right market for Linux? The mythical Average User? No way. The average user wants a computer that performs the tasks set for it. Those people are in the market for a computer, a real, physical machine, a tangible object with a keyboard (real or imaged), a mouse (or trackpad/trackball/touchscreen), and a display screen.

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binarycanary's picture
Created by binarycanary 4 years 12 weeks ago – Made popular 4 years 12 weeks ago
Category: Community   Tags:
19

Shuttleworth and Bacon should forget the spin and deal with the facts

http://www.itwire.com

Canonical is also top class when it comes to spin. Any criticism levelled at the company is met by a much bigger reaction from its owner Mark Shuttleworth who not many dare to contradict.

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sexybeast's picture
Created by sexybeast 4 years 15 weeks ago – Made popular 4 years 14 weeks ago
Category: Community   Tags:
17

Novell’s PR Director and Marketing Chief Both Send the Wrong Message

http://boycottnovell.com

Criticisms of Novell's marketing strategy arrive early this week, even from the press

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komrad's picture
Created by komrad 5 years 2 weeks ago – Made popular 5 years 2 weeks ago
Category: Business   Tags:
26

What Went Wrong with Vista 7 Launch (and How GNU/Linux Already Takes Advantage)

http://boycottnovell.com

Marketing blunders explored; Microsoft's pressure on businesses to upgrade Windows may actually push them towards Free alternatives

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komrad's picture
Created by komrad 5 years 3 weeks ago – Made popular 5 years 3 weeks ago
Category: Opposition   Tags:
14

Novell Spreads Fear to Market Its Products

http://boycottnovell.com

Novell Threat Assessment Tool is marketed through fear; other small bits from the news

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komrad's picture
Created by komrad 5 years 4 weeks ago – Made popular 5 years 4 weeks ago
Category: Opposition   Tags:
23

Linux Has No Marketing, But What if it Did?

http://ostatic.com

Today, I was looking at a couple of interesting news and opinion pieces that made me think of an unfortunate truth that we've written about before: Linux has no marketing.

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freda's picture
Created by freda 5 years 6 weeks ago – Made popular 5 years 6 weeks ago
Category: Business   Tags:
21

Why haven't you heard of Linux.

http://www.idreamoflinux.com

Apple and Microsoft have millions to finance their marketing campaigns. GNU/Linux on the other hand is a totally different story.

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Tomi30's picture
Created by Tomi30 5 years 20 weeks ago – Made popular 5 years 20 weeks ago
Category: Beginner   Tags:
21

Marketing FLOSS, But Not As FLOSS

http://www.linuxloop.com

A lot of discussion goes into how to talk about FLOSS - free libre open-source software (for starters how about not using strange acronyms that sound like something you keep with your toothbrush). A recent Earthweb article discusses this topic, pointing out some of the mistakes that are made.

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gurner's picture
Created by gurner 5 years 23 weeks ago – Made popular 5 years 23 weeks ago
Category: Community   Tags:
20

Spreading Freedom with "The Whuffie Factor"

http://blog.worldlabel.com

Marketing maven Tara Hunt has written a book, entitled "The Whuffie Factor", which can help Free Open Source Software communities increase their reach into the mainstream newbie world. Hunt's book is particularly useful for FOSS communities because it gives practical advice on how to maximize an org's impact on a limited budget.

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Rubuntu's picture
Created by Rubuntu 5 years 29 weeks ago – Made popular 5 years 29 weeks ago
Category: Community   Tags:
17

Linux: It’s A Marketing Problem

http://www.linuxloop.com

The big question everyone asks when it comes to Linux is "why doesn't everyone use it?" That is, obviously, what I plan to address today, but first I want to get a few things out of the way.

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alienhub's picture
Created by alienhub 5 years 38 weeks ago – Made popular 5 years 38 weeks ago
Category: Community   Tags:
14

How Novell Leverages Microsoft .NET to Market Itself

http://boycottnovell.com

Quote of interest, regarding Moonlight .

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komrad's picture
Created by komrad 5 years 43 weeks ago – Made popular 5 years 43 weeks ago
Category: Opposition   Tags:
14

Why Does Microsoft Always Get A Free Pass? Why Does Big Business Reek So Badly?

http://www.linuxplanet.com

It's a funny thing how Microsoft succeeds in getting their logo and the Windows logo plastered on everything-- computers, advertising, and even other companies' ads. That "We recommend Windows Vista!" blurb is on every darned ad and product catalog that exists, it seems.

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MBP2000's picture
Created by MBP2000 5 years 50 weeks ago – Made popular 5 years 49 weeks ago
Category: Opposition   Tags:
13

Microsoft dances with open source businesses

http://blogs.zdnet.com

Open source businesspeople are frustrated that their business models is not bringing them enormous returns. Microsoft perceives the threat of open source and wants to neutralize it.

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Jimbob's picture
Created by Jimbob 6 years 3 weeks ago – Made popular 6 years 3 weeks ago
Category: Business   Tags:
14

Silly Linux users..

http://stop.jerkin.us

I read a lot of Linux related news and articles. Why is it people find it so hard when trying to convince people to switch over to Linux that the chances of them being programmers is almost zero?

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switchpin's picture
Created by switchpin 6 years 3 weeks ago – Made popular 6 years 3 weeks ago
Category: Community   Tags: