Microsoft pays star writers to recite slogan

John Battelle's ad network has roped in some of its star writers to an ad campaign on behalf of Microsoft's "people-ready" catchphrase. In the ads, and the companion site built by Federated Media, Michael Arrington explains how his Techcrunch site became "people-ready". "When is a business people ready?" asks Gigaom's Om Malik.

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Created by tony 16 years 42 weeks ago – Made popular 16 years 42 weeks ago
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