"...As a sort of “proof of concept” of Ariely’s claim, I was interested in the experiment in a new kind of 'hybrid' publishing going on with a recent book by Rice University professor Chris Kelty.«Two Bits: the Cultural Significance of Free Software» is published by Duke University Press (you can buy a copy here), but is also available online on this author-maintained website, twobits.net. One can read the book online, comment on its various chapters, and 'modulate' with it – use it in small chunks to create new scholarship. Kelty uses the concepts of re-mix and recursive publics to experiment with what we really mean when we say that scholarship builds on the works of others..."