"If you've become dependent on a commons, for whatever role in your business, then what you need is commons management. You don't strip mine the forest, you don't fish every fish out of the sea. And, in particular, you become interested in conservation and equality. You want the fish to remain in the sea and you don't want anybody else overfishing. So you get interested in how the fisheries are protected. What I do is to train forest rangers ... to work in a forest that some people love because it's free and other people love because it produces great trees cheaply. But both sides want the forest to exist pristine and undesecrated by greedy behavior by anybody else. Nobody wants to see the thing burn down for one group's profit. Everybody needs it. So whether you are IBM, which has one strategy about the commoditization of software, or you're Hewlett-Packard, which has another, whatever your particular relationship to that reality is, everybody's beginning to get it. In the 21st century economy, it isn't factories and it isn't people that make things -- it's communities."