Patrick Le Lay: « TF1's business is to help Coca-Cola sell its products. For an advert to be effective, the viewer's brain has to be available. Our programmes are made so that their brain becomes available, that is to say to entertain them, make them feel relaxed to get them ready between two commercials. What we sell Coca-Cola is available brain time. » -- Liberté, égalité, fraternité was the national motto of France in the past...