TomTom is launching OpenLR™ as royalty-free technology and open Industry Standard, and it invites the ITS Industry to join and adopt it. This step will facilitate new business opportunities in various areas of Intelligent Transport Systems (ITS) such as traffic information services, map content exchange and Cooperative Systems where precise and compact dynamic location information is needed. The map-agnostic feature of OpenLR™ enables reliable data exchange and cross-referencing using digital maps of different vendors and versions.