Neither Microsoft Corp (MSFT.O: Quote, Profile, Research) nor Yahoo Inc (YHOO.O: Quote, Profile, Research) wants to blink first in the software giant's proposed $41.7 billion takeover of the Web pioneer but as the gamesmanship drags on, archrival Google Inc (GOOG.O: Quote, Profile, Research), the merger's raison d'etre, is the biggest beneficiary.
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