It's unfortunate, but an operating system's reputation can, and usually does, have as much effect on its success as its technical merits. For example, this video shows a number of people praising KDE 4, because they think that it is the next version of Windows. Or think about the difference in perception between Windows Vista and Windows 7 versus the real differences. The reputation of an operating system does matter a lot. What does this mean for Linux?
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