While Linux is a power to be reckoned with in the enterprise server room it continues to struggle for acceptance on the consumer desktop. On the desktop the most popular distributions, far and away, are Ubuntu and Fedora. Which one is more popular is an ongoing debate between the companies. However, when it comes to Linux media and the wider tech press there is no contest: Ubuntu has mindshare and gets the lion's share of media coverage. For Linux on the desktop Ubuntu is the de facto standard bearer. To whatever part of the general non-geek public is even aware of Linux the names "Linux" and "Ubuntu" are all but interchangeable. Over the past few years I've come to the conclusion that this state of affairs is, at best, unfortunate.