Innovation is a weasel word. It used to earn an honest living, but now it's been hijacked by marketing people for dishonest purposes. It's now in the same category as "rich". Does anyone now hear the words "rich user experience" or "rich client" without thinking of a bloated, Windows-only client that doesn't use open or standard protocols ? Controlling the language like this is power. Whoever defines the words we use can control the way we think about things. Our knowledge of language limits how we can express our thoughts. Innovation these days is being used as a code word for large, corporate controlled research and development, regardless of any results it might produce.