Established IT vendors have long relied on "fear, uncertainty, and doubt" to scare their customers away from the upstarts. But customers are getting tired of it, and a new generation of vendors is finding that FUD only makes them stronger.
Read more »Hoist with their own FUD: an old marketing tactic is backfiring
http://www.linuxworld.com –
How Microsoft Blogging PR Works
http://www.microsoft-watch.com –
Microsoft's handling of the Windows Update controversy is a good case study for how the company's public relations efforts work. The lessons are important for Microsoft customers and partners.
Read more »ODF vs. OOXML: Microsoft Has Mastered the Art of Unfair Play
http://www.controlscaddy.com –
There is no doubt that the stakes in the Open Document Format (ODF) vs. Open XML standardization process are high. Microsoft and IBM have each invested huge sums of money in their version of what the standard should be.
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Microsoft Sales Tactics Breed Mistrust
http://blue-gnu.biz –
A conversation between two IT management types displayed a definite mistrust of Microsoft's sales reps during a re-licensing negotiation. Yet we're supposed to trust a cmpany with a long history of dishonest behavior and a hostile attitude toward the FOSS community with the OSI stamp of approval?
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