On-line magazines will frequently raise money by advertising, and often it is the only source of revenue. However, the way a lot of on-line advertising works is that there is little control as to what advertisement appears next to what article, or so it would seem. The result of which is that next to an article covering the release of Red Hat Linux 5.1 beta you get a Microsoft advertisement spreading FUD saying that “State government says that Linux was too big a risk” and advocating its own solution.