What's in a look? Before Apple started making immensely slick, sexy hardware, the main issues were always "specs", "graphic cards", "memory". Then, the game changed. People started buying Apple computers because they looked good - inside and out. Their computers (and gadgets) are immensely appealing. Their operating system, OS X, is a pleasure to look at. When the iPhone was announced, I knew it was going to be the equivalent of Naomi Campbell in the cell phone world. And I was right. Are iPhones just too sexy to compete against them?

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Created by noodly appendage 8 years 35 weeks ago
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