In the past week alone, Windows deals in Dubai, in Paris and even in Greece were announced not quite by Microsoft, but by Bill Gates, who had met politicians. We seem to recall press releases suggesting so — giving Gates all the credit. This was a not technical decision as much as a political one. Here is the latest news from Greece, which we have not covered yet (follow the links to find the rest).

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bluecheese's picture
Created by bluecheese 10 years 20 weeks ago – Made popular 10 years 19 weeks ago
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motters's picture


10 years 19 weeks 5 days 16 hours ago


Marketing by philanthropy

Microsoft have always been known for their aggressive marketing, so this is really nothing new. To the naive observer Gates looks like a benevolent technocrat handing out free (as in gratis) software to the poor and deserving. Once schools or government departments have invested a lot of effort in microsoft products they're usually trapped, and changing to anything else is seen by administrators as too complicated or costly. MS can then charge whatever they like, or force users to upgrade software when they don't need to.